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Plex exploring integration with Apple TV

Plex is exploring an integration with Apple TV.

The streaming service – which already hosts TV shows and movies from distributors such as Crackle, Warner Bros., MGM, Endemol Shine Group, Lionsgate, and Legendary – is reportedly looking into a collaboration with Apple’s own video-on-demand service, which will allow Apple TV content to be recommended to viewers on the Plex app.

The feature was spotted most recent TestFlight beta version of the Plex app, and was shared on Twitter by Will Sigmon and reported by 9to5Mac.

In the screenshots of the feature, a prompt can be seen asking users to connect Plex to the Apple TV app, with on-screen language stating that the “participating app will share what you watch with Apple”.

Gizmodo reached out to Plex for a comment and they were redirected to a Reddit thread in which a Plex employee explained the integration, and said he tool “will only work with our free on-demand movies and TV shows”.

The post continued: “We’d love to integrate personal media as well but that’s not technically possible for a couple reasons. To make this work we provide Apple with a list of content we have available for streaming. As detailed in our privacy policy, we don’t know what content our users have in their personal media libraries.”

As of the time of writing, it’s unclear whether the feature is guaranteed to roll out publicly down the line.

Plex launched a Live TV streaming service last year as an ad-supported, continuous viewing experience.

The program doesn’t require a tuner and antenna to view any of its 80-plus continuous channels, though the service does offer a separate tuner and antenna-based HD broadcast package for $5 per month that includes DVR and other premium features.

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