The technology giant has announced the launch of an entirely new version of Siri that is "profoundly more intelligent, knowledgeable, and capable" than previous iterations.
Craig Federighi, Apple’s senior vice president of software engineering, said: "Apple products are an essential part of people’s lives, and this year we’re bringing powerful new capabilities to empower our users in even more ways.
"We’re delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before."
Apple has explained that Siri AI is able to draw on "personal context understanding" to search across messages, emails, photos, and more.
Announcing the launch of the new innovation, Apple added: "Siri AI can answer questions related to the content on a user’s screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one — all in one place — and uses iCloud to privately sync conversational history across a user’s products."
Meanwhile, John Ternus is set to replace Tim Cook as Apple's chief executive officer.
Cook will instead become executive chairman of Apple’s board of directors.
The world-famous executive said in April: "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company.
"I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world.
"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future."
