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Domino's autonomous delivery vehicle

Domino's autonomous delivery vehicle

Domino's could one day be delivering your favourite pizza in autonomous vehicles.

The pizza chain have teamed up with Ford in the United States to trial self-driving delivery vehicles.

Sherif Marakby, Ford vice president of Autonomous and Electric Vehicles, said: "As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we're pleased to have Domino's join us in this important part of the development process. As a company focused on the customer experience, Domino's shares our vision for a future enabled by smart vehicles in a smart environment that enhance people's lives."

Whilst Russell Weiner, president of Domino's USA, added: "We're interested to learn what people think about this type of delivery. The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food?

"We need to make sure the interface is clear and simple. We need to understand if a customer's experience is different if the car is parked in the driveway versus next to the curb.

"All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible."

The trial is being started in Ann Arbor in Michigan, where randomly-selected customers will have their food delivered in a manually-driven Ford Fusion Hybrid Autonomous Research Vehicle. Customers who are happy to participate can track the vehicle using GPS with an upgraded version of the Domino's Tracker. They will also be sent a unique code, which will allow them to unlock the Domino's Heatwave Compartment inside the vehicle where their pizza is being stored.

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