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Snapchat launches AP donation lens

Snapchat has launched an augmented reality donation lens to help amid the coronavirus pandemic.

The photo sharing social media platform is using its technology to help the World Health Organization's ongoing response efforts.

Snapchat will allow users "to scan real life objects using the Snapchat camera to unlock an AR experience".

In a press release, the company explained: "When a Snapchatter views a currency such as the pound, dollar or euro in the Snapchat camera and taps on it, an AR experience will trigger that shows how a potential donation could support the World Health Organization's immediate response efforts, which include tracking the spread of COVID-19, ensuring patients get the care they need, and providing frontline workers with critical supplies."

The lenses have been launched in partnership with the United Nations Foundation's COVID-19 Solidarity Response Fund, and they will direct users to the WHO's donation page.

Snapchatters can also access the lenses in the lens carousel, via Snapcode, or by using Scan.

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