The UK’s capital city has found itself beating out Paris, Istanbul, New York City and Barcelona as the most popular vacation spot for international travellers from origin countries such as Spain, Germany and France in 2022.
According to findings from eDream ODIGEO, Brits returned the favour by loving the Irish capital city Dublin, which made it their top spot.
Dana Dunne, chief executive of the travel company said: "The data speaks for itself, consumers are embracing the opportunity to travel whenever they can. Our bookings data shows short breaks are currently the most prominent, revealing that consumers are looking to squeeze in holidays wherever possible, with almost a third of trips lasting for just three-four days. This trend could also be representative of more flexible work patterns, enabling travellers to bring their laptops with them and work abroad whilst enjoying a long weekend in a new, exciting environment.
"This is reflected in the most booked destinations, with a range of European destinations such as Budapest, Copenhagen and Malta pushing some of the more traditional European holiday destinations out of the top ten.
They also found that travellers are being more "spontaneous" with their holibobs, with almost half booking just more than a fortnight before going.
"Our findings also reveal that travellers have been spontaneous with their bookings, with nearly half (45%) taking place just 15 days before departure, or less. This underpins consumers' desire to seize the day after being restricted on their travel plans for so long.
Dana believes the “jam packed sporting calendar” and the crowning of King Charles III - who assumed the throne after the death of his mother Queen Elizabeth II in September age 96 - as two huge factors.
"The jam-packed sporting calendar coupled with the coronation next year is the perfect recipe for further growth to key European destinations in 2023, such as London and Paris. As people look to put the pandemic in their rear-view mirror, we expect the travel resurgence to continue in 2023."