The 75-year-old billionaire owner is believed to have wanted to have an amusement park - which had the working title of RealMadrid Land - constructed and met with Disney executives during the 2017/2018 season, according to claims.
According to the new book, ‘Messi vs Ronaldo’ by Jonathan Clegg and Joshua Robinson, the Spanish team’s CEO and chairman was worried about other Champion League clubs such as Paris Saint Germain and Manchester City, he set himself the task of ways of diversifying the team’s income stream and ensure their international power.
The authors claim the plans went as far as a Zinedine Zidane-themed rollercoaster inspired by his volley at Hampden Park in 2002.
Jonathan and Joshua even assert that Florentino held meetings with Bob Eisner, the long serving chief executive of the House of Mouse to get advice from people in the know about the industry.
Insiders quoted in the football tell-all outline that Florentino was unbothered about people being able to see into training sessions - which were to be held in the middle of the park - saying concerned parties: “People see all that stuff anyway.”
The plans can be dated back to 2004 but they didn’t materialise into anything serious until the former politician met with Disney bosses in the boardroom.
According to a secret source, Florentino - who was a passionate supporter of the controversial European Super League, which was proposed in spring 2021 - said: “In our world, we are as big as Disney. Real Madrid must do things like this because we are the number-one club, and the only way we will remain there is by always being the first big innovator.”
It is thought the plans were possible however the vision quickly fell through after the earmarked £1.2 billion was not going to cover the enterprise, as another £900 million required to bring it to life. In addition, they were worried the space allocated was not big enough for the rides and the training ground.