The American multi-national hospitality company has remarketed its affordable high design brand and announced openings in Germany and Poland to accelerate expansion in Central Europe.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group: “The rebranding and expansion of Prize by Radisson is an impactful milestone to expand the global reach of the brand and increase its international appeal to our guests and owners."
Bosses are hopeful that the move will "mark a pivotal moment" in the brand's history and have committed their ongoing mision to "deliver exceptional" experiences for travellers in major cities.
Connor Ryterski, Managing Director Prize by Radisson stated: “The rebranding of prizeotel to Prize by Radisson marks a pivotal moment in our growth strategy. With this move, we are excited to expand the Prize by Radisson footprint and continue to deliver exceptional guest experiences to travelers across key central landmarks whilst demonstrating the support, commercial excellence and security of belonging to an international hotel chain to our owners.”