A total of 68 per cent of people surveyed in a study by the Royal Caribbean revealed they want to invest in experiences whilst abroad, with 56 per cent also admitted that they would rather spend money on an experience than a material possession.
When it came to things on their travel bucket list, seeing the Northern Lights, visiting Paris, spending New Year's Eve in New York City and meeting someone famous all ranked highly whilst 34 per cent of people claimed that owning a home is one of their key life goals at the moment.
It comes after it was revealed that nearly two thirds of people think travelling solo is more of an adventure.
The report reads: "Solo travel can be promoted as a dynamic and rich alternative, offering unique opportunities for exploration and discovery. It is entering the mainstream but there is still a lingering feeling that holidaying alone carries a stigma, and a widespread belief that the travel industry does not cater for well solos."
Whilst John Worthington, Mintel's senior travel analyst, added: "From our research, the top things that solo holidaymakers are looking for are rooms with no single supplement, advice on safe places to go and 24-hour contact with a travel company. In the groups market, escorted tours have the largest potential for expansion."