A study carried out on behalf of TUI has revealed that British holidaymakers get that feeling just 43 hours into their trip and end up losing it four days after they get home and start unpacking their suitcases.
Katie McAlister, Chief Marketing Officer for TUI UK & Ireland, said: "When our guests book a holiday with us we want to make the whole experience as enjoyable and stress-free as possible, from the moment they book, to the moment they see the beach. We all know, and have felt, the holiday feeling - that feeling of utter joy, excitement, anticipation and relaxation - and this research provides fascinating insights that will help us ensure that our guests enjoy their holiday feeling to the max. For example, understanding its life cycle will inform our pre and after travel communications and we will be creating something new soon that will quite literally 'bottle the holiday feeling' in a bid to make it last even longer."
TUI also came up with a Factor 30 list of the top holiday feeling triggers, which included feeling the warmth of the sun on your skin, stepping off the plane and feeling the wave of heat, exploring the local area, spending quality time with family and friends and hearing the sounds of the ocean.
People also like not having to worry about daily chores such as cooking and cleaning and swimming in the sea or having dinner with a sea view.