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Women are more likely to pay extra for sustainable travel

Women are more likely to pay extra for sustainable travel.

A survey carried out on 1,200 people in the United States has revealed that, on average, women are more likely to pay more for their air travel if it reduces their carbon footprint than men but this severely decreases for those travelling to further away destinations.

It has been revealed that most people would be happy to pay more for their flight if it meant the airline had ensured there would be smaller emission levels on their plane.

Those surveyed were asked to consider if they would be willing to pay five per cent, 10 per cent of 15 per cent more if their airline promised a 10 to 50 per cent decrease in greenhouse gas emissions, with most agreeing they would pay more, but mainly on short haul flights which aren't as expensive as those to long haul destinations.

Sharing their findings in the Technology in Society journal, the team - led by aeronautics expert Nadine Ragbir of the Embry-Riddle Aeronautical University in Florida - wrote: "In general, more reductions in greenhouse gases increased willingness to pay the additional ticket price; however, this was limited in the 15% ticket price condition, particularly for long-haul flights. In addition, women were generally more willing to pay the additional ticket price compared to men; however, this was more pronounced for shorter domestic flights compared to long-haul flights. Airlines can expect consumers to accept a small increase in ticket prices if they are convinced that the airplane flight emits fewer greenhouse gases."

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