Dr Kris Naudts, founder and CEO of The Culture Trip, has revealed that people are looking to the internet to fulfil their travel dreams.
He said: "Right now, we are seeing a real appetite for both virtual experiences and 'cloud tourism' - for the latter in particular in China during the lockdown. It seems like there was a growing trend of virtual tourism that happened all over the country where people were using Google Street View to explore places they wanted to travel to, going on virtual museum tours and looking at other interactive media related to their destination of choice. Surely enough, we later saw the exact same trend in the USA and the UK and we were able to quickly produce high quality content around 'cloud tourism' to meet our user needs."
And Naudts feels there will be a "shift in travel preferences" even though demand for travel will "remain".
He added: "I believe there will be a shift in travel preferences, but at the same time, the demand for travel will remain - people will still want to travel but possibly in different ways. It will be key for the industry to understand what these preferences might look like and respond to them, at the right time and in the right way."