Data Protection & Advertisements at GMX
Data Protection & Advertisements at GMX Data Protection & Advertisements at GMX

Data Protection & Advertisements at GMX

The GMX online portal and homepage are all about you.

Advertisements you actually want to see? Yep, it doesn’t have to be a contradiction. But first, we have to know what you like. Knowing more about you helps us deliver the content you want to see, and nothing you don’t. All of your information is saved anonymously and confidentially on European servers, and you can control the use of your data for interest-based advertisements at any time, making sure your privacy is protected and you are in control of your experience.

Data Protection Advertisement

What data do we process and why?

We use the information you provide while setting up your account, like your name and date of birth to customize your experience.

Through the direct control of relevant advertising, we show you content that corresponds to your preferences, adding value to your experience. Revenue from the advertisements you see on the GMX online portal and home page allows us to offer you our free services.

To make sure you have the best user experience possible, we process visitor usage data and user group structure in accordance with current regulation. Our partners use user identification, for example, to show us that someone has already seen an advertisement multiple times, which allows us to change it up, and show you something new.

All user information collected in connection with advertisements on our online portal is subject to the highest security standards. We use cookies to store information, giving you quicker access to the site and to process usage data.

Responsible handling

Revoke consent to data processing

If you would no longer like to receive interest-based online advertising, you can control your ad choices in your GMX mailbox under “My Account” or by managing cookies for each partner through an unsubscribe function. Please visit
We work with different partners to provide you with advertising based on your interests. If you no longer wish to receive the interest-based advertising provided by them, please visit their Privacy Policies to opt out: 

Disabling interest-related advertisements and resetting the advertisement ID for Android and iOS devices


By default, the “Disable interest-related advertisements” option is disabled on Android devices. If you would like to change this, open the Google settings, select “Advertisements”* and activate this setting. Through this opt-out option, you prevent the display of interest-related advertisements based on your device’s advertisement ID.
You also have the option to reset your advertising ID. You can also do this in Google Settings › Advertisements:
Click on “Reset advertisement ID”* and all previously collected information will be reset and the advertising ID on your device will be replaced by a randomly selected number.



On iOS devices, the "Limit Ad Tracking" option is disabled by default. If you would like to change this, open the settings and tap the "Privacy" option. Scroll down to the bottom and tap on "Advertising." Now you can restrict "Ad Tracking". This OPT-OUT option prevents you from viewing interest-based advertising based on the Advertising ID on your device. In addition, you have the option to reset the Ad-ID. Please do so by choosing Settings > Privacy > Advertising: Click on "Reset Ad-ID" and all information collected so far will be reset and the Advertising ID on your device will be replaced by a randomly selected number. *


* Menu navigation may vary depending on your device and version.

Use of advertising ID within applications (apps)

For the direct control of advertising content, we use the advertising ID within our Android application and the identifier for advertisers (IDFA) within our Apple applications, a form of device recognition without personal reference. When you download and use applications from 1&1 Mail & Media Inc., you send us an identification number clearly assigned to your end device (advertising ID). It is not possible to personally identify you based on the advertising ID.

Saving personal data

Depending on the application reference, your anonymous usage data, related to advertising, will be saved by our online portal and that of our partners. Data will be saved for no longer than the maximum period defined by the law. Data is automatically deleted after that period.

If third party systems are used to deliver advertising content, they are subject to the same data storage duration laws.

By using cookies from external providers, we are able to analyze user behavior on our website. Knowing how users interact with the various parts of our website, means we can continuously improve your user experience. Cookies only generate anonymous results and never identify your personal behavior. If you don’t want cookies from our website to be saved by your browser, click on the following links to learn how to set your preferences.

Google Analytics

Your data helps us improve user experience for our products, websites and applications. We use automatic, standardized analysis procedures to help us improve. Information about revoking usage of your data for analysis purposes can be found here.

Cooperation with international companies

The protection of your data is our highest priority even when it comes to advertising. We work with companies from around the world who want to advertise on our online portal. These companies also have international websites, meaning your anonymous usage data may be used outside of Germany.

The handling of personal data is regulated by the valid laws in each respective country. Within the EU, data is protected under the General Data Protection Regulation (GDPR).