4.1.2 Categories and Origin of Personal Data
We collect the following data in the surveys:
- User data – e.g. your name and your e-mail address associated with your e-mail account.
- Usage data – pseudonymized information that indicates the scope and type of use of our products and offers, e.g. IP addresses or cookies collected in the scope of the range measurements in connection with the digital offers of GMX.
In analyses for the purpose of optimized products, offers and websites, user and content data are not only stored by you, but also collected and processed in anonymized or pseudonymized form automatically by means of a uniform standard procedure.
Optimizely is a web analytics service provided by Optimizely, Inc., 631 Howard Street, Suite 100, San Francisco, CA 94105, USA, (“Optimizely”) based on the cookie technology. The information about your use of this website generated by the cookies is generally sent to an Optimizely server in the USA and stored there. Your IP address is first shortened by Optimizely within member states of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to an Optimizely server in the USA and shortened there. On behalf of GMX, Optimizely will use the information to evaluate the use of the website and to compile reports on website activity.
This website uses Google Tag Manager (GTM). It is a solution operated by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). It is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. The Tag Manager tool itself is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information.
We use GTM on our website to include the following tracking tools:
● Google Analytics
If you have performed deactivation, GTM takes this deactivation into account. For more information about GTM’s privacy practices can be found at https://policies.google.com/privacy?hl=en and terms of use at https://www.google.com/analytics/tag-manager/use-policy/.
We use Google Analytics on our website. A web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookie information, including your IP address to understand your use of the website and this will be transmitted to and stored by Google on servers in the United States. If you request IP anonymisation, Google Analytics will anonymise the last octet of the IP address. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider.