The Hammers were pointless and rock bottom of the Premier League table after the first four games of the season, losing to Liverpool, Bournemouth, Arsenal and Wolves.
And it is said the manner of the tame 1-0 home loss to the West Midlanders on September 1 prompted Noble to let fly in the dressing room.
The 31-year-old midfielder was an unused substitute for the game, which saw the Irons concede an injury-time winner from Adama Traore, but he pulled no punches when addressing the players.
His five-minute tirade drew attention to a lack of commitment by some players, making it clear their displays were unacceptable at such a historic and proud club.
The Daily Mail suggest his words could be heard outside the changing room and they seem to have worked, with the London Stadium outfit then beating Everton away from home, drawing with Chelsea before taking care of Manchester United 3-1 on home soil.
West Ham now sit 14th in the standings, with seven points from as many games, and will have a chance to add to that tally when they travel to the Amex Stadium to face Brighton on Friday.