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MINI unveil electric car concept

MINI hope to make urban driving easier with their electric car concept.

The automotive company, a subsidiary of BMW, have unveiled their plans for an all-electric MINI car, with the first production model coming in 2019.

Harald Krüger, Chairman of the Board of Management of BMW AG, said: "The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group's NUMBER ONE > NEXT strategy. The MINI Electric Concept offers a thrilling preview of the all-electric production vehicle. MINI and electrification make a perfect match."

Whilst Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad, added: "With its characteristic go-kart feeling and powerful electric motor, the MINI Electric Concept is great fun to drive while also being completely suitable for everyday use - and producing zero emissions to boot. That's how we at MINI envisage electric mobility in tomorrow's world."

The company are hopeful the new electric MINI will be "a highly attractive, zero-emission solution to the current challenges facing personal mobility in our cities and their surroundings."

Adrian van Hooydonk, Senior Vice President BMW Group Design, shared: "The MINI Electric Concept is a quintessential MINI - compact, agile, simply the ideal companion for everyday driving. At the same time, it conveys a whole new take on the concept of sportiness.

"Indeed, aerodynamics and lightweight design aren't just important in the world of motor sport; they are also essential factors for maximising electric range. The car's surfaces have a sense of precision and contemporary clarity about them that lends added impact to the car's efficient character. Plus, striking accents and vivid contrasts give the exterior that distinctive MINI twist."

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