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Snapchat's new Context Cards

Snapchat's new Context Cards

Snapchat's new feature lets you shop in the app.

The photo app - which deletes your photos after they have been seen - now lets companies add Context Cards to their filters so they can link you straight to a particular product.

It is entertainment firm Lionsgate that are the first to use this technology as they run a promotion alongside their film 'Wonder', which stars Julia Roberts and Owen Wilson.

The Context Card lets people head to a website where they can check local screening times and buy tickets.

Danielle DePalma, Lionsgate's executive vice president of worldwide digital marketing, told Business Insider: 'We're excited to be the first brand partner to add a Context Card to our Snapchat Lens. We're thrilled that this format can also now drive viewers at scale right to our website, to learn more or purchase a ticket to our film."

The Context Cards are able to display information about the Snap that you are watching.

Writing on their website, they shared: "Inspired by something in a Snap? Just swipe up for Context Cards! Context Cards display information about the Snap you're viewing, powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin and goop.

"Context Cards also provide a way to carry out simple actions such as calling a ride with Uber or Lyft and booking a table through OpenTable, Resy or Bookatable. We've also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.

"With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye. The billions of Snaps created every day on Snapchat power products such as Stories, Search, Snap Map and now Context Cards. As we learn more about how to improve Context Cards, we'll be adding more partners and additional information. Stay tuned!"

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