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Snapchat lets companies sell through Lenses

Snapchat is reportedly set to allow companies to use its Lenses feature to sell products to users.

It is said the photo-sharing app will use its augmented reality face filter feature - which has proven incredibly popular with selfie-taking fans - to give businesses the opportunity to promote associated products, and even let people purchase through the app itself.

According to TechCrunch, the new Shoppable AR feature will start to be rolled out this week, with a number of companies already making use of the opportunity for further advertisement.

Advertisers can add a button to a Lens which would take users to a website to buy a product, and Adidas has already started selling its Deerupt shoes through the app.

Also reportedly on board is hair care company Clairol, which is selling a "beauty product trial".

It follows other techniques used by companies that - while not directly selling a product - will help promote films and games that users will then look into outside Snapchat.

One such filter is the Candy Crush Saga one from developer King, which doubles as an AR game playable within the app.

Meanwhile, STX Entertainment has used the app to promote Amy Schumer's latest movie 'I Feel Pretty', with a link to the film's trailer.

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