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Facebook signs deal to screen La Liga soccer games

Facebook has signed a deal to show every La Liga soccer game to viewers in the Indian subcontinent.

The American technology giant has decided to branch out into the screening of live sports, and Facebook has announced that it will soon screen the games to fans in India, Afghanistan, Bangladesh, Bhutan, Nepal, The Maldives, Sri Lanka and Pakistan for the next three seasons.

Details of the deal have not been disclosed, but the last time they were put up for sale, in 2014, the rights were sold to Sony Pictures Network for £32 million.

Aside from the La Liga games, Facebook - which has been keen to broaden its interest in the sports world - already screens baseball to US audiences at a reported cost of $1 million per game.

Meanwhile, Yael Maguire, vice president of engineering for Facebook Connectivity, recently acknowledged that there is no "silver bullet for connecting the world".

Yael claimed that in spite of the company having a long-term ambition of bringing the world closer together, there is no quick fix to the issue.

Yael explained: "There's no silver bullet for connecting the world.

"There isn't going to be a magic technology or business plan or single regulatory policy change that's going to change this. We really believe that it is a wide and diverse set of efforts that's required to do this."

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