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Instagram starts hiding likes on posts worldwide

Instagram has started hiding likes on its posts.

The social media platform - which is owned by Facebook - has now started tests the update "worldwide" as it looks to change how young users feel about the service.

On Thursday (14.11.19), Instagram boss Adam Mosseri tweeted: "Today a small portion of people on Instagram worldwide will no longer be able to see the number of likes other people's photos get."

Under the new update, users will still be able to see how many people have liked their own photos.

The change first underwent testing earlier this year, and over summer Facebook said it was meant to "remove the pressure of how many likes a post will receive".

The feature aims to get followers to "focus on the photos and videos you share, not how many likes they get", and this feature hides the like counts on videos and photos on the web, in the Feed and within profiles.

Back in May, it was revealed the social media platform will get an overhaul designed to put its users first and Instagram was testing to find a way of making the experience "less pressurised" for people engaging on the app.

And at the end of September, the social media giant also began hiding 'likes' on Facebook itself, with the test starting Australia as the number of reactions, likes and views were only visible to a post's author.

The company said at the time it would "gather feedback to understand whether this change will improve people's experiences."

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