The 'Frozen'-themed land promises to bring visitors closer than ever to the iconic film franchise, which has become a global smash since the release of the original movie back in 2013.

Michael Moriarty, the managing director of Hong Kong Disneyland Resort, said in a statement: "World of Frozen is an integral part of the park’s latest expansion and growth."

The cinematic land will see some of the franchise's main characters - including Anna, Elsa and Kristoff - being represented by fully-electric ‘Audio-Animatronics’ figures.

Visitors will also be able to wear ice-inspired face paint, and style their hair like some of the central characters.

Earlier this year, the park announced that it had recorded a 22 percent increase in visitor numbers during the latest financial year.

The figures were, partially, a reflection of the easing of the COVID-19 pandemic.

In May, Moriarty said in a statement: "Thanks to the staunch support of our shareholders, cast members and the people of Hong Kong, strong brand appeal, exciting guest offerings and effective business strategies, we have seen improvements across the board despite headwinds from the prolonged pandemic."

Moriarty also looked forward to the opening of the 'Frozen'-themed land, suggesting that it could "help us win over locals and tourists alike".

He said: "The reimagined Castle of Magical Dreams and night-time spectacular ‘Momentous’ have been game changers. Additionally, the world’s first and biggest Frozen themed land, which will be launched later this year, will be a defining addition to our world-class attractions that help us win over locals and tourists alike."