According to research conducted by travel company On the Beach found that the country has taken top spot ahead of Spain and Greece as the leading destination for 2025.

More Brits than ever are heading to Turkey, with bookings having risen by 54 per cent in the past two years.

Zoe Harris, chief customer officer at On the Beach, said: "Turkey is the king of summer once again.

"There incredible all-inclusive offering, combined with guaranteed sunshine and purpose built, luxurious hotels has become a major pull for Brits. The rise of this great holiday destination continues!"

Spain features prominently in the other top spots on the list - with the country's mainland sandwiched in third place behind the Canary Islands and ahead of the Balearic Islands.

Greece is the year's fifth most popular tourist destination with Egypt taking sixth place, while Tunisia enters the top ten for the first time.

Portugal, Cyprus and the United Arab Emirates also feature on the list.

On the Beach have also found that British holidaymakers are mostly opting for all-inclusive getaways this year - with just over six in 10 holidays (62 per cent) booked with the firm being all-inclusive.

Harris said: "It's been 75 years since the first package holiday and clearly Brits still love a deal with all the trimmings.

"All-inclusive is now the nation's favourite way to holiday, it's putting your wallet on do not disturb.

"No surprise really, who wouldn't want unlimited pina coladas and zero stress? It's sun, fun and absolutely no need to split the bill."