Locals in Hollywood, Worcestershire woke up on Tuesday (01.07.25) to discover a copy of the Tinseltown landmark had been unveilved by Compare the Market in celebration of 10 years of their 2-for-1 cinema tickets on Tuesdays and Wednesdays offer.

Steve Nissen, President and CEO of the Hollywood Chamber of Commerce, was "thrilled" to see the Hollywood replica across the pond.

He said: “It’s not every day you see the Hollywood sign pop up halfway across the world - let alone in another place called Hollywood. We’re thrilled to see our iconic sign reimagined in Worcestershire and proud to share a little piece of Hollywood with our friends in the UK.”

Compare the Market erected the sign amid research showing that over half of Brits believe the UK deserves its own iconic lfilm landmark.

Kristin Sonfield, Director of Brand, Partnerships and Grow at Compare the Market, said: “For 10 years, we’ve been helping the nation beat the midweek slump and make saving simples with 2-for-1 cinema tickets on Tuesdays or Wednesdays, and what better way to celebrate than by bringing a little slice of Hollywood to the UK’s own Hollywood?

“Millions of customers have used our Rewards to make the midweek something to look forward to – and seeing that so many are enjoying going to the cinema more than ever, it’s clear the magic of movies is only growing. The public’s response, and even the message from Hollywood itself, shows how much people still love the magic of the movies.

“After a decade of helping customers enjoy films on the big screen, it’s only fitting that we bring a touch of Hollywood closer to home.”

One lucky family of four will be treated to a once-in-a-lifetime trip to the real Hollywood in Los Angeles. Visit https://www.comparethemarket.com/meerkatapp/ for more.