The new tool, developed using OpenAI’s Model Context Protocol technology, enables users to search live package holiday inventory directly within ChatGPT. Customers can request trips in a conversational format, such as specifying destination, budget and travel dates, without needing to browse traditional listings.
Search results are presented as interactive cards within the chat interface, displaying key booking details including hotel images, star ratings, board basis and live pricing. Each result also includes a direct link to complete the booking, allowing users to move seamlessly from search to purchase.
The move is designed to simplify the holiday booking process and reduce the need for customers to navigate multiple websites or compare separate listings.
Tomasz Lis, AI Advocate at eSky Group, parent company of Thomas Cook, said: "Artificial intelligence is already part of everyday life for many of us, so it’s important we embrace this and find ways to genuinely add value to the customer experience. We’ve now enabled ChatGPT to actively search our holiday inventory and present results in a highly visual, intuitive way - making it faster and easier for customers to find and book the right holiday for them."
Thomas Cook currently offers access to more than 20,000 hotels across 72 destinations spanning Europe, Asia, Africa and the Americas. Customers can also choose from over 190 airline partners, providing a wide range of travel options.
All package holidays booked through the platform are ATOL protected and covered by ABTA’s Code of Conduct, offering financial protection and added reassurance for travellers.
The launch places Thomas Cook among a growing number of travel companies exploring artificial intelligence as a way to enhance customer experience and streamline booking journeys.
By integrating live inventory directly into a conversational platform, the company is aiming to make holiday planning more intuitive, particularly for customers who prefer personalised recommendations over traditional search methods.
The development highlights how AI is increasingly shaping the future of travel, with digital tools playing a larger role in how holidays are researched and booked.
