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Millennials' travel inspired by grandparents

Millennials' travel inspired by grandparents

Millennials look to their grandparents for travel inspiration.

A study by Hotels.com has revealed that younger generations like to take travel advice and direction from their older relatives.

A fifth of the people under 30 who were surveyed said they were inspired to do the travelling based on the adventures their grandparents and parents had taken.

A fifth of millennials also admitted to having a glamourous grandparent, with one in eight revealing that they thought their older relative was cooler and travelled more than they did.

David Spasovic, Hotels.com Marketing Manager for Australia and New Zealand, said: "We love that travel-hungry millennials are looking to their older counterparts for advice and direction on where to travel.

"With their increasing use of digital technology such as the Hotels.com app, and appetite for more adventurous travel, it's clear that older travellers have still got it when it comes to exploring the globe."

The study was conducted in support of Hotels.com's new campaign, which will see Insta-Grandma Baddie Winkle complete her Ultimate Bad Ass Bucket List Trip.

Baddie will be joined by her 21-year-old granddaughter as she experiences some of the things on her bucket list including mixing cocktails at a New York City rooftop bar and riding a helicopter across the Grand Canyon.

Speaking of her upcoming trip, Baddie said: "I am so excited for my trip with Hotels.com! I have always wanted to hang on the sidelines at a Cowboys football game, go to the Moulin Rouge in Paris and watch cheeky volleyball players do their thing on a beach in Brazil. Life is only as rewarding as you make it, so make the most of it!"

Whilst David added: "Baddie's passion for life makes her the perfect partner for Hotels.com's latest campaign, which is all about experiencing the best of the world, no matter what the age. Skipping from city to city, Baddie and Kennedy are sure to see some serious benefits from the Hotels.com Rewards Program, giving them one free night with every ten booked. We can't wait to see what exciting antics they get up to!"

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