A study by Hotels.com global Mobile Travel Tracker has found that 30 percent of people spend over four hours a day on their smartphones whilst they are travelling, where they particularly love to show off their pictures of their food (44 percent).
And 66 percent of 18-29-year-olds would prefer to take a picture of themselves than with their loved ones (62 percent). 60 percent of young people have also confessed to just uploading pictures or checking in at certain locations (39 percent) to brag to their social media friends and even tracking who is interacting on their posts (32 percent).
The study also found that 14 people would shockingly rather travel with their smartphone than their partner.
Daniel Craig, VP of Mobile at Hotels.com brand, said: "At Hotels.com we know that 28% of people wouldn't enjoy their holiday without their smartphone in their hand - how could they possibly capture the best selfie or show off to their friends at home without it! Not only that, we also know that getting the perfect picture plays an even bigger role with 14% of travelers admitting they would pose anywhere for that flawless selfie, often putting selfies ahead of safety. With a third of travelers refusing to book a hotel that doesn't offer free Wi-Fi, there is a clear demand for travelers to be connected at all times. At Hotels.com, we have so many great places to stay, all bookable at the click of a button on our mobile app, that we're confident selfie-lovers will have plenty of opportunities to snap the ideal #nofilter photo for Instagram, perfect to #TravelBrag with."