A study conducted by ixigo has found that 45% of people book their hotel within 30 days of heading on their holiday - 48% for domestic travellers and 43% for international travellers - despite it generally being more economical to book flights and hotels way in advance to secure the best prices.
In fact, only one in six domestic travellers book their hotels over four months in advance, whilst for international travellers that is less than one in four. Travellers also book their flights closer to the day, with a third of people intending to travel local booking them in the same month whilst it is at 50 percent for international travel.
Aloke Bajpai, CEO and co-founder of ixigo - a travel search engine based in Gurgaon, India - said: "There is an increasing trend of last minute bookings and holiday planning amongst travelers especially for flights and hotels. This is due to the flexibility to book anytime anywhere that travelers enjoy due to advanced technology, uninterrupted connectivity and easy access updates that keeps them informed about fare prediction, offers and online reviews. Higher purchasing power in travelers, complimentary services and enticing offers across the travel industry are enabling travelers to make smarter and price conscious decisions which only signals a robust growth in the tourism industry across the coming quarters."