A study by Trip Advisor has found that people are searching online for the best way to book experiences such as sightseeing and walking tours,
Skip-the-line passes were popular worldwide - particularly for the Vatican Museums, St. Peters and the Sistine Chapel as well as for a walking tour of Ancient Rome and the Colosseum. The Sagrada Familia, Eiffel Tower and the Empire State Building were also popular places where people would pay to beat the queues during their visit.
Travellers also opted for a selection of food tours, cooking classes and other heritage experiences - where there was a sharp 125 percent increase in bookings over the last year with food tours and cooking classes increasing each by 57 percent growth in the number of those booking.
Laurel Greatrix, director of communications at Trip Advisor, said: "We're seeing more travelers balancing their itineraries with a mix of classic sightseeing and more unique local experiences. Of course travelers heading to Rome want to explore the Vatican and the Sistine Chapel, but they're also booking experiences like food tours to enhance their trip, and see the city like a local.
"Travellers are also being more economical with their time. Skip the line tour options are among the fastest growing tours in the world, and were among the fastest growing categories for US travelers in particular, allowing travellers to see more than just the back of someone's head."