Over a third of people (37 per cent) took to the internet to look for accommodation for their holiday compared to 27 per cent, who searched for local attractions, and 25 per cent for flights.

And of the travel sites accessed most over the last 12 months, Hotels.com was at 40 per cent and Trivago and Booking.com at 34 per cent apiece.

Ashley Fletcher, VP of marketing at Adthena, said: "Travel year-round is one of the hottest areas in search to follow, and hotels are obviously one of the biggest items on travel itineraries. Furthermore, many waves were recently made with Google's recent debut of its Hotel Ad buying campaigns to Google Ads. These findings underscore just how big of a player hotels are in search today."

And unsurprisingly mobile phones were where these websites and search engines were accessed from the most.

Fletcher added: "Given how mobile-focused the industry has become over the past few years, this is definitely one of the most interesting findings in our study. It goes to show that even though mobile is hot, the need for a multi-front approach to search is still pivotal to success."

Understandably, price and deals are important factors when deciding who to book with.

Fletcher shared: "With so many options today in the saturated search ecosystem, price is virtually becoming the only factor many consumers are considering when making shopping decisions. Having the right data today is so important to getting pricing right, and these results confirm that pricing needs to be a huge focal point of any search strategy and of any competitive research as well to drive the maximum results."