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Americans prefer trips closer to home in December

Americans prefer to take trips closer to home in the winter months.

The Global Travel Insights report by Sojern has revealed that North American residents like to travel short haul in November and December so they can stay away for longer, with 33 per cent of all short haul journey searches being booked for eight days or more.

The study also shared that travellers from the Asian-Pacific region plan the most in advance, with 42 per cent planning their trips 60 or more days in advance.

Jackie Lamping, VP of Marketing at Sojern, said: "With Christmas and New Year holidays falling mid-week this year, across the globe we see more than one-third of travelers planning trips in December for a duration of 12 days or more, and the majority are planning to stay within their region. Travellers are planning trips far in advance this year - and planning long durations - providing a lucrative opportunity for forward-thinking travel marketers to influence the holiday path to purchase. Sojern's top clients are already in market with campaigns capitalizing on platforms such as Facebook and Instagram, which are now proven channels for influencing travelers all the way from dreaming to booking."

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