The leading pet brand – one of several from Blackburn-based manufacturer parent company Pets Choice – will take part in a host of team, match and community-focused activities with the Championship club during the partnership.

A vital element of Webbox's activity will be engaging with people from the town – of which many of its team members and customers are from.

Webbox will also provide a branded kennel for club mascot Rover the Dog and will engage team members and local groups with prize giveaways and match day takeovers.

The pet brand's sponsorship kicked off at the start of the season and Rovers supporters will immediately be able to tell as the canine mascot has the Webbox logo on his customised kit.

Pets Choice CEO Tony Raeburn said: "Webbox is proud to become the Official Pet Sponsor of Blackburn Rovers for this coming Championship season. One of the leading pet brands within the Pets Choice Family, its products are produced and distributed from our Head Office, located in the heart of Blackburn.

"Pets Choice is a leading manufacturer with a 140-year heritage, providing pets all over the world with great value, tasty treats, food, and accessories that they can’t wait to get their paw, wings or fins on.

"Partnering with Blackburn Rovers, our local team and one of the most famous football clubs in England, will provide a great opportunity to showcase the variety and quality of our products and brands, and build engagement and awareness among our team members and their local communities."