The visual discovery app, which uses augmented reality, has added another string to its bow - creating Halos, which allows its users to "create and customise" their own AR Face Profile.
In a post on their website, they write: "We are thrilled to announce the beta launch of Halos, Blippar's Augmented Reality Face Profiles. This new in-app feature builds on our existing facial recognition technology and allows users to create and customize their own AR Face Profile, called a 'Halo'. This latest launch makes facial recognition technology directly accessible for all smartphone users for the first time.
"Halos give you the freedom to express your inner self to the world in a unique way. Choose to celebrate the things you love, let the world know how you're feeling, share your tune of the moment, identify your celebrity lookalike and so much more. You are in complete control of your profile and can toggle from visible to invisible in an instant.
"Halos are powered by our real-time facial recognition technology, which is one of the most accurate, lightweight and fast face recognition engines in the world. Our technology has more than 99.6% accuracy and is based on single-model and single-patch method."
The new software will also be able to be requested as an API for businesses who want to integrate it into their own applications and products.
Ambarish Mitra, Co-Founder & CEO at Blippar, adds: "Our faces are our most unique and expressive form of communication. Through AR Face Profiles we are making the face accessible in digital format for the first time, providing an innovative and dynamic way of expressing ourselves and discovering more about those around you.
"The technology lends itself to many other forms of implementation, and we are delighted to be able to share our APIs and technology with other companies, who like us, are committed to spurring on innovation in their own industries."
The software is currently available in beta but will soon be rolled out to the masses.