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Netflix to improve in-flight streaming

Netflix want to improving streaming services in the sky.

The entertainment company have revealed plans to extend bandwidth-efficient technology to allow airlines to sign up to offer passengers low-cost or free Wi-Fi entertainment whilst 38,000 feet in the air.

The special technology is said to help passengers be able to watch high quality content from Netflix and for the airline to save up to 75 percent in bandwidth costs in the process. All this was revealed at the 2017 APEX Expo in Long Beach, California last week.

Netflix became available on certain Virgin America flights in 2015 and now they have partnered with the likes of Aeromexico, Qantas and Virgin Australia.

Speaking of the company's future plans, Spencer Wang, vice-president, Finance and Investor Relations at Netflix, Inc., said: "We'll be able to monitor our video playback metrics to ensure [passengers] have the greatest experience on your flight. And by partnering with us this will result in significant bandwidth savings for carriers. Instead of worrying about bandwidth, you can now support and promote certain in-flight services as a core part of your offering rather than sticking it on some kind of premium tier.

"By removing the fear about bandwidth costs, airlines will start actively promoting video streaming in flight so that we can please our mutual customers."

When Virgin America announced it had partnered with Netflix, it called it an innovation that would "shake up" the industry.

Abby Lunardini, Virgin America Vice President of Brand Marketing and Communications, said at the time: "Netflix and Virgin America are both known for their focus on innovation and for shaking up their respective industries - so we're thrilled to team up to bring the best in technology and entertainment to the skies.

"These latest generation investments in our WiFi and entertainment platforms allow us to provide the largest breadth of streamed content ever available at 35,000 feet - along with entire seasons of some Netflix favorites via the Red platform. We hope our guests enjoy the offering and know that even President Frank Underwood can't get entertainment this good onboard Air Force One."

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