Around one quarter of people will be looking for this particular item when the annual sales take place on Friday (25.11.17) and through the weekend to Cyber Monday whilst 18 percent want the best gaming consoles and 17 percent are after smartphones. Drones comes in fourth place at 14 percent.
A study by search engine Bing has also found that Black Friday has become the time where people search for presents for themselves.
Around 59 percent of people are planning to make personal purchases during the sales event whilst just two in five (41 percent) will be grabbing one of these bargains for Christmas presents.
Kevin Stagg, Head of Marketing at Bing, said: "Black Friday is now one of the most hotly anticipated shopping days in the calendar. Over £1.3bn was spent in the UK last year, and the continued surge in mobile use suggests that it will be surpassed this year, with consumers using their commutes to bag the best deals.
"Interestingly, despite complaints about how difficult it is to buy gifts for people, we're not making it any easier on friends and family by using the sales to snag ourselves a gift ahead of time."
However, they also found that almost half (46 percent) have no desire at all to indulge in the craziness that is Black Friday.