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Bing launch AI search engine improvements

Bing are using artificial intelligence to improve their search function for users.

The search engine - which is owned and operated by Microsoft - are working to improve the feature for their users by answering the questions that are posed in a more specific way.

Jordi Ribas, Microsoft's corporate vice president for AI products, said: "As a search engine we have a responsibility to provide answers that are comprehensive and objective. You could be asking, 'Is coffee good for you?' We know that there are no good answers for that."

Take, for example, if you're searching is coffee good for you, the answer you get may be anything from why it tastes good or general health benefits.

Harry Shum, executive vice president of Microsoft's Artificial Intelligence and Research, added: "If you use Bing or Google nowadays you recognise that more and more often you'll see direct answers on the top of search result pages. We're getting to the point that for probably about 10 percent of those queries we'll see answers."

However, Shum insists this new AI won't be able to rid the internet of the misinformation that is currently flooding the net.

Speaking at an event in San Francisco, California to launched the feature, Shum added: "At the end of the day, people have their own judgments."

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