Users of Facebook and Instagram can now choose from a bank of songs released by the record label and put them on their home videos or posts.
Tamara Hrivnak, Head of Music Business Development and Partnerships at Facebook, said: "There is a magnetic relationship between music and community building.
"We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video."
Whilst Michael Nash, Executive Vice President of Digital Strategy at Universal Music Group, added: "Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world."
This new partnership will allow people to upload videos with licensed music, as well as personalise their own music experiences on the sites. There will eventually be a build up of a "vast library of music across a series of social features", with plans to bring music-based products to the like of Messenger in the future.