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Instagram replaces Snapchat as the most used social media app

Instagram replaces Snapchat as the most used social media app

Instagram has usurped Snapchat as the most used social media app among teens in the US.

That is according to a new study conducted by the investment bank Piper Jaffray, which found that 85 per cent of the 8,600 teens surveyed used Instagram at least once a month.

By contrast, 84 per cent of the participants used SnapChat once a month.

However, the rankings were reversed when it came to a question of preference among the teens.

In spite of this, Snapchat recently reported that for the first time ever, the number of people using its service on a daily basis has fallen, prompting its share price to also sink.

On the other hand, Instagram is in a very healthy financial state, with the photo-sharing platform emerging as a hugely valuable tool for marketing.

Piper Jaffray said: "Instagram continues to show dominance in selling, as teens overwhelmingly prefer brands contact them on Instagram versus other channels."

One of the key reasons behind the continued popularity of Instagram - which is owned by Facebook - is the success of its Stories feature.

The concept has proven to be especially popular among teens.

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