Tim Cook's firm unveiled their most powerful device, the iPhone 11, iPhone 11 Pro and 11 Pro Max at a press event in California on Tuesday (09.10.19).
The new phones act as the follow-up to the iPhone XS, XS Max and XR.
The iPhone 11 Pro comes in two sizes with either a 5.8-inch (147mm) or 6.5-inch (165mm) screen.
The super-powered device also benefits from an updated Super Retina XDR OLED display, which makes the colors brighter and most importantly is more efficient and doesn't drain the battery.
The phone itself is made of stainless steel and glass and the triple cameras are noticeable.
All three of the 12-megapixel cameras work together with all-new ultra-wide angle capabilities and zoom technology of 0.5x to 2x.
It also comes in a range of colors; red, black, white, yellow, green and purple.
Cook said at the event: "For those that want something that truly pushes the limits, this is the iPhone 11 Pro.
"The most powerful and advanced iPhones we've ever produced in a stunning new design."