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YouTube allowing ads on coronavirus content

YouTube will allow adverts on videos discussing coronavirus on a "limited number of channels".

The video sharing platform's CEO Susan Wojcicki has clarified the site's stance on monetisation for content referencing the ongoing outbreak.

In a lengthy statement, she said: "YouTube's policies are designed to support your work on the platform, to protect users, and to give advertisers confidence about where their ads run.

"We know many of you have had questions about our sensitive events policy, which currently does not allow monetisation if a video includes more than a passing mention of the coronavirus.

"Our sensitive events policy was designed to apply to short-term events of significant magnitude, like a natural disaster.

"It's becoming clear this issue is now an ongoing and important part of everyday conversation, and we want to make sure news organisations and creators can continue producing quality videos in a sustainable way.

In the days ahead, we will enable ads for content discussing the coronavirus on a limited number of channels, including creators who accurately self-certify and a range of news partners.

"We're preparing our policies and enforcement processes to expand monetisation to more creators and news organisations in the coming weeks."

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