The Premier League club is currently the most watched and most supported football team in the East Asian country, thanks to South Korean professional, Son Heung-min, who plays as forward for the North London team and captains his home team.
Spurs confirmed back in February that their squad would travel abroad on a preseason to South Korea this summer in July ahead of the 2022-23 season.
The KTO, which is the National Tourism Organisation of the Republic of Korea, has been dedicated to promoting travel to Korea in a bid to boost the economy.
The new partnership will see the KTO run its digital advertisements across all boards during games held at the Tottenham Hotspur Stadium, in order to entice tourists, and promote tourism to the country, which is now open to fully vaccinated visitors.
Todd Kline, Chief Commercial Officer, Tottenham Hotspur, said: “We are hugely excited to be heading to Korea this summer for our first international tour in three years. We are well aware of the passionate following we have there and are delighted to be working with the Korean Tourism Organisation to drive further interest in our visit, while building even greater affinity between the homeland of Heung-Min Son and our global fanbase.”
Mr Sang Min Lee, Director, Korea Tourism Organisation (London Office) added: “At the centre of our 2021 tourism campaign ‘This is My Korea’ was a successful partnership with Heung-Min Son, Honorary Ambassador for Korea Tourism, whose participation generated a burst of excitement in anticipation of travel becoming a reality again. Now that Korea has reopened to international visitors, we hope that this partnership with Tottenham Hotspur and their long-awaited tour to Korea will create valuable opportunities for fans of the team to explore Sonny’s unique and beautiful home country for themselves – and discover their Korea.”