The sun-soaked coastal city is regarded as the jewel in the crown of the Emilia-Romagna region and is home to 40 kilometres (24.8 miles) of coastline.

Prices for the airline's new packages begin at £756 per person, including flights and accommodation.

EasyJet is offering twice-weekly flights from London Gatwick Airport and a variety of places to stay in Rimini, such as the Hotel St Gregory Park in San Giuliano a Mare, Milano Marittima's Grand Hotel Gallia and the five-star Grand Hotel Da Vinci in Cesenatico.

Paul Bixby, the airline's chief commercial officer, said: "We're committed to providing a wide range of package holidays to Europe's most loved holiday destinations, which is why we're thrilled to have welcomed Rimini to our selection.

"With sunshine and one of Italy's largest beaches, vibrant nightlife for couples and rich in history and culture, we're confident that Rimini will be popular with holidaymakers.

"We look forward to expanding our offering as we continue driving progress towards our ambitious growth plans for the year ahead."

EasyJet is not the only airline with a focus on Rimini as British Airways are now operating flights to the destination on Mondays, Thursdays and Saturdays.

Neil Chernoff, the company's chief Planning and Strategy officer, said: "Italy continues to prove hugely popular with our customers, which is why it's our biggest European destination and second globally behind the US.

"Last month, we saw a 10 per cent increase in searches for summer flights to Italy compared to 2023, so we're pleased to be offering an even bigger choice of destinations."