The proposed attraction will sit at the heart of the new Gold District, a purpose-built area designed to serve the emirate’s jewellery industry while drawing tourists eager to experience one of Dubai’s most ambitious retail concepts.
Property developer Ithra Dubai has confirmed that the district will feature a street "constructed" of gold, although further details about its design and execution are yet to be revealed.
The Dubai Media Office said more information about the project would be released in phases, as development of the district progresses.
Ahmed Al Khaja, chief executive of Dubai Festivals and Retail Establishment at the Dubai Department of Economy and Tourism, said: "Gold is deeply woven into the cultural and commercial fabric of Dubai, symbolising our heritage, prosperity, and enduring spirit of enterprise.
"Through this landmark destination, we not only celebrate that legacy but also reimagine it for a new era shaped by creativity and sustainability."
The Gold District is expected to become one of the largest dedicated precious metals hubs in the world.
According to Time Out Dubai, the area will be home to more than 1,000 retailers specialising in gold, jewellery, perfumes, and cosmetics.
Plans also include the development of six new hotels, positioning the district as both a commercial centre and a major tourist destination.
The site is located next to the historic Gold Souk, one of the city’s oldest markets and a long-established draw for visitors. The souk is renowned for its densely packed shops selling elaborate necklaces, bangles, and ornaments, and remains a cornerstone of Dubai’s trading heritage.
Issam Galadari, chief executive of Ithra Dubai, described the project as a milestone for the city’s jewellery sector.
He said: "With the launch of Dubai Gold District, we are advancing a significant new chapter in the city’s gold and jewellery landscape.
"By uniting heritage, scale, and opportunity, the District brings together a significant and diverse ecosystem of traders, investors, retailers, and global brands, serving shoppers and visitors across international markets and key global trade corridors."
Dubai’s prominence in the global gold trade continues to grow. In 2024–25, the United Arab Emirates exported approximately £38.8bn worth of gold to international markets including Switzerland, the UK, and India, underlining the sector’s economic importance to the region.
