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The Taj Mahal is popular on social media

The Taj Mahal is the most popular New7Wonders of the World on social media.

The iconic marble mausoleum in Agra, India topped the Social Engagement Index 2019, carried out by worldwide taxi company, Taxi2Airport.com.

The Taj Mahal was followed swiftly behind by Mexico's Chichén Itzá, a complex of Mayan ruins with its centrepiece the Temple of Kukulcan, a step pyramid; and Peru's iconic Machu Picchu following in third place.

Explaining how the ranking was established, they shared: "Taxi2Airport.com, one of the largest taxi providers in the world, analysed the social engagement with the New7Wonders of the World in order to determine which wonder of the world is most popular on social media. They did so by looking at the number of Facebook likes, Twitter followers, Instagram hashtags and Pins on Pinterest. The results of this analysis were then ranked in the Social Engagement Index 2019 where special buildings and constructions were ranked on a 100-point scale.

"Results are based on a point system. For each social media platform, every Wonder starts at 70 points, where they could receive 98 points in total, per social media platform. Per social media platform, the Wonders received points, ranging from 1 point (least engagement) to 7 (most engagement). 0 points = score 70 (starting point), 1 point = score 74, 2 points = score 78, 3 points = score 82, 4 points = score 86, 5 points = score 90, 6 points = score 94 and 7 points = score 98. The total score is based on an average of all points per social media platform."

The Colosseum in Rome, Italy came fourth with 88 points, whilst The Great Wall of China came in fifth at 81 points. Christ the Redeemer in Rio de Janeiro, Brazil and Petra, Jordan came at the bottom of the list.

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