A survey of 1500 British people, conducted on behalf of The Hospital Group, found that 67 per cent don't use the right quantity of sunscreen whilst nearly half (44 per cent) puts on less than half of what they should.
The results will come as a shock because two thirds of those surveyed (66 per cent) confessed they are worried about the sun damaging their skin whilst over half (53 per cent) were concerned about how their skin would be aged by the sun. And over half of Brits admit that they regularly miss parts of their body when they apply sun screen both at home and abroad.
A previous study revealed that 28 per cent of kids don't use a protective spray or lotion whilst they're exposed to the sun's rays.
Boots Soltan Suncare Expert, Clare O'Connor, said: "By the time we reach 18, it has been estimated that we can get 22 per cent of our lifetime sun exposure - and sunburn during childhood increases the risk of skin cancer in later life. A protective sunscreen or spray is crucial to protect children's sensitive skin from the risk of sun exposure, and we encourage parents to always use a 5-star UVA rated product such as Soltan, which prevents up to 100 per cent of UVA from permanently damaging skin."