A study by Booking.com has found that travellers born between 1995 and 2015 are very tuned in to their own mental wellbeing and are heading away so they can promote their own self-care.
It has been revealed that nearly half (49 per cent) of Canada's Generation Zers rate travel more highly than spending money on material items like clothes, bags or shoes and instead rate their life goals as "travelling and seeing the world". Other key life goals include "saving for a down payment on a house" as well as "investing in education/professional training".
The study also revealed that nearly half (48 per cent) of Generation Zers like to travel in their own country as it "helps them to learn and discover more about themselves".
It is no surprise then that millennials are driving the boom in staycations, with there expected to be a 31 per cent increase in the amount of people staying in the UK for their holidays this year, with this new trend being driven by the 25 to 34 market as they were the most likely to book a staycation.
Mike Saul, Head of Hospitality & Leisure at Barclays, said: "It's very encouraging to see that domestic tourism is thriving with more and more UK holidaymakers choosing to spend increasing amounts of their valuable leisure time closer to home. There are various reasons for this but ultimately, it's fairly simple. The top-quality services provided by our hotels, restaurants, resorts and leisure providers are helping the British public enjoy great experiences without having to travel too far. This is true for all ages, but it's particularly pleasing that our study found younger people are being drawn to UK holidays. Operators will have to continue to adapt and invest in cutting edge technology to ensure that this trend persists, while at the same time finding innovative ways to appeal to all age groups wanting to enjoy the attraction of the UK."