The vehicle manufacturing company have been able to drastically reduce the amount of time taken to design their new car models by making the augmented reality device part of their production.
They wrote in a blog post: "Designers at Ford make thousands of decisions to design just one vehicle, let alone a fleet cars, trucks, and SUVs. These decisions are made in close collaboration with their partners in engineering and management.
"Traditionally, a lot of this work is done using clay models, which are expensive and time-consuming to develop, and costly to change. While these models will continue to be an extremely important part of the design process, the team needs to feel confident in their design decisions early on before they are built at scale in clay.
"With HoloLens, Ford designers are blending 3D holograms digitally with both clay models and physical production vehicles ... They also envision the potential to use HoloLens in multiple areas of vehicle development, including early product creation, the design process and later engineering studies of designs.
"In their early work in grille theme development, they proved that what used to take days with multiple physical models could take only hours using a HoloLens and one physical model."
And Ford say the device helps their team "dream up even more stylish and clever vehicles".
Moray Callum, vice president of Design, added: "It's amazing that we can combine the old and new - clay models and holograms in a way that both saves time and allows designers to experiment and iterate quickly, to dream up even more stylish and clever vehicles.
"Microsoft HoloLens is a powerful tool for designers as we continue to reimagine vehicles and mobility experiences in fast changing times."