The Levi's Commuter Trucker Jacket with Jacquard by Google is a brand new concept to the clothing industry as it has "touch and gesture interactivity woven into the sleeve".
After many months in production, the jacket is finally here and will go on sale on Levi.com and in select stores from October 2. It will cost $350.
Describing the jacket on their website, they shared: "The Levi's Commuter Trucker Jacket with Jacquard by Google has touch and gesture interactivity woven into the sleeve. When paired with your phone, a simple brush or tap on the sleeve lets you stay connected to your music, navigation and friends without stopping to reach for your pocket.
"With a quick drag and drop in the Jacquard app, you can customise each gesture with various abilities. You choose if a tap or a brush against the sleeve pauses your music or gives your ETA ...
"Jacquard Threads woven into the sleeve create an interactive surface that responds to your gestures. The jacket is synced to your device through the Jacquard snap tag ... Details like a lower back hem for added coverage, 3M reflectivity for visibility, and secure zip pockets make this durable, washable jacket the perfect match for your life on the move."
And the jacket has been designed with "the urban cyclist in mind".
Jacquard added: "Specifically tailored with the urban cyclist in mind, the Levi's Commuter Trucker Jacket was designed for getting around the city. The jacket features articulated shoulders to provide extra room to maneuver, reflectors, and a dropped hem to keep you covered as you ride. You can easily access your digital world because Jacquard technology is woven right into the sleeve.
"Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket's cuff to your mobile device. The snap tag lets you know about incoming information, like a phone call, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it's a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges."