The American technology company - which admitted in December to slowing down iPhones in order to "preserve battery life" - is facing another consumer backlash amid claims it has been profiting from a battery replacement plan.
Viewers of the BBC complaints show 'Watchdog', including Josh Landsburgh, have detailed their problems with the firm.
Speaking to the BBC, he explained: "They're trying to regain trust and they come back to you with, 'Give us more money than you were planning to initially.' I think it's just shocking, they've got enough money, they're Apple."
Previously, the tech company promised consumers who own an iPhone 6 and more modern models of the brand a discounted or free battery replacement.
And Apple says that in its warranty, it's made clear that "any and all damage" must be addressed before a battery can be replaced.
Dispute resolution lawyer Matthew Purcell said: "I think consumers are getting annoyed because at a time when Apple should be rebuilding trust, it seems like they're putting barriers in the way of people getting their phones repaired."
On the other hand, Apple has reiterated its position in a statement delivered to the BBC, saying that all damage must be resolved before the battery can be replaced.
The company explained: "When it comes to iPhone battery replacement, if your iPhone has any damage that impairs the replacement of the battery, such as a cracked screen, that issue will need to be resolved prior to the battery replacement. In some cases, there may be a cost associated with the repair."