The world-famous ridesharing company has, in the space of a few years, established itself as one of the most recognisable brands on the planet, but Dara Khosrowshahi has insisted the firm needs to keep looking forward and try to expand its horizons.
He shared: "I quickly realised that the future of Uber couldn't be just about cars."
The Uber boss admitted that under its current business model, the company risks running out of scope for cities.
Asked about Uber's much-hyped flying car project, he explained to The Verge: "Ultimately, we had to expand our scope from cars to broader mobility. And that cars in two dimensions were at some point going to run out of scope for cities. And that we have to really think about the solution in three dimensions and with multi-modal [options].
"So the switch for me was Uber moving from being a giant global car-sharing platform moving to a global A-to-B urban mobility platform.
"And as I sat down with my team and looked at the various solutions and the various projects that we had in order to really drive urban mobility for the next 20, 30 years, we felt that verticalisation and adding a dimension to urban mobility was a necessary ingredient of a number of ingredients, including how we got into Jump bikes and we'll see where else we go. So it is part of the equation here."