According to placeholder listings reportedly appearing on Target's product database, which show a product called the 'Apple AirPods (X Generation)' priced at $399.
YouTuber Jon Prosser noted three SKUs are listed for the product, suggesting there could be three different colours available.
He tweeted: "Multiple Target employees have started reaching out to me about this...
"Showing up in their systems and on UPC scanners is this mysterious "Apple AirPods (X Generation)" listing, priced at $399.
"Potentially Apple's over-ear "StudioPods" headphones. Launch soon (March)? (sic)"
According to AppleInsider, Target sources have revealed similar placeholder listings are quite common and generally suggest a product would ship within a month.
The source added while the names aren't usually accurate, the pricing generally is.