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MSC Cruises extend Formula 1 partnership deal

MSC Cruises extend Formula 1 partnership deal

MSC Cruises have extended their global partnership deal with Formula 1.

The company will stay on as Official Cruise Partner until the end of the 2026 FIA Formula 1 World Championship and have announced an expanded programme as part of the agreement.

MSC Cruises will bring ships during select Grand Prix weekends to offer a unique hospitality experience, with the first seeing MSC Virtuosa present in Abu Dhabi to offer all-access accommodation, hospitality and transportation packages during the final round of the 2023 season.

In addition, the firm have been confirmed as the title sponsor of the 2023 Formula 1 Belgian Grand Prix, with further title sponsorships to be revealed during the 2024 season.

Pierfrancesco Vago, Executive Chairman MSC Cruises commented: “Formula 1 and MSC Cruises are great partners on many levels and our successes are founded in teamwork.

"Not only this, but we are both driving towards sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come.

"We are both working at the forefront of our industries and helping to make a real difference. And this is why we are committed to Formula 1 for the long term and have extended our sponsorship as Global Partner. We look forward to this special partnership going from strength to strength.”

Stefano Domenicali, President and CEO of Formula 1, added: "We're excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence.

"This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we'll continue pushing boundaries and setting new benchmarks in sports and hospitality.”

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